The Fresh Start Effect

People are much more likely to tackle their goals after “temporal landmarks” such as:

  • A new year, month, or week.
  • A school semester.
  • A holiday.

Economist Katy Milkman calls this “the fresh start effect.”1

Temporal landmarks help us let go of the past and focus on the future.

So, when you’re creating a plan to accomplish a new goal, choose your start date carefully.

By beginning at a temporal landmark, you’ll boost your initial motivation and increase your chances of success.


  1. How to Change by Katy Milkman

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